About the Role:

We’re looking for a Growth Lead who can architect and scale our products D2C engine across global markets. This role seeks ownership of performance marketing, systems, analytics, community building, and marketplace expansion into one unified growth function. If you thrive on high ownership, love experimentation, and can balance quantitative rigor with strong brand intuition, this is the role for you.

Responsibilities:

1. D2C Growth Leadership

• Build and scale the full growth pipeline across acquisition, activation, and retention.
• Own the end-to-end growth strategy for wearables and future products.

2. Performance Marketing Excellence

• Lead multi-channel paid acquisition across Google, Meta, TikTok, YouTube, Affiliates, and emerging platforms.
• Drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap.
• Establish rigorous attribution, funnel analytics, and predictive models for scaling spend profitably.

3. Marketplace & Global Expansion

• Grow our products footprint on Amazon, regional marketplaces, and international D2C stores.

  Architect country-specific launch playbooks (pricing, creative, supply velocity, conversion funnels).

4. AI - SEO, Content & AI Visibility

• Build a high-performing content engine that powers SEO, product storytelling, and thought leadership.
• Increase organic traffic, app visibility, and data-led inbound conversion.

5. Creator, Influencer & Affiliate Growth

• Build a scaled creator program across the US, Europe, and India.
• Drive influencer-led conversions, ambassador communities, and recurring UGC pipelines.