Location: San Francisco, US or Open to other US locations
About the team:
The founding team has built one of the largest global wearable companies, with 45M+ devices shipped. We have been researching on Luna for the last 2 years, we launched Luna Band with a 100K waitlist and sold out our first drop. Our US market is very nascent currently.
Responsibilities:
- The US commercial number: D2C, creator-led acquisition, and the retail and marketplace pipeline
- Identifying right GTM strategies and execution.
- Building the US commercial team from zero
- Sitting in the room on positioning, pricing, and category strategy.
Requirements:
- 8+ years in consumer health, performance, or software-led hardware, with a US launch you personally owned.
- Fluent in creator-led acquisition and paid efficiency, not just one or the other.
- Experienced with retail and marketplace buyers (Amazon, Walmart, BestBuy, speciality)
- Comfortable being the first US employee, with the ambiguity that implies.