We're looking for a creative and strategic Brand Marketing Manager to champion our brand identity and bring it to life across every touchpoint. In this role, you'll be at the heart of shaping how the world perceives us - crafting compelling narratives, driving brand consistency, and building meaningful connections with our audience.
Brand & Content Strategy
● Shape our voice and storytelling across social media, campaigns, blogs, emailers, and launch communication
● Develop creative concepts for product launches, milestone moments, cultural conversations, and community-first campaigns
● Build narratives that simplify health intelligence into engaging, relatable content
● Work closely with design and creative teams to ensure consistency across all consumer touchpoints
Product Marketing
● Lead messaging and positioning for new product launches and feature rollouts
● Translate technical and health-focused features into consumer-friendly narratives
● Create launch strategies, marketing briefs, GTM narratives, and campaign frameworks
● Collaborate with product, design, and leadership teams to align communication strategy
Community & Culture
● Build relationships with online communities, creators, and moderators across platforms like Reddit and Instagram
● Identify emerging conversations, trends, and audience sentiment relevant to us
● Develop campaigns that encourage participation, feedback, and community-led storytelling
● Ensure our brand shows up online in a way that feels thoughtful, credible, and human
CRM & Customer Experience